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In September 2021 no one could get away from the berries and cream TikTok trend. We saw the flavor's rise to fame as an opportunity to connect with TikTok users in spite of the platform's age gating policy. In less than six weeks we brewed a new beer, developed packaging, and shipped sample product to influencers. Then we let Little Lad fans do the rest.

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We used instagram to spread the word, and in turn created one of Shiner's highest performing posts in the last year.

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We then shipped out samples to our favorite (and of legal age) Berries & Cream TikTok influencers.

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Buzz from the launch hit local and national markets.

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