TAI PEI
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INsights
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Auntie Anne's April Fools
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Auntie Anne's April Fools
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Auntie Anne's April Fools
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Auntie Anne's April Fools
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Kerrie Heckel, Human.
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Kerrie Heckel, Human.
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Kerrie Heckel, Art director.
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Auntie Anne's April Fools
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Auntie Anne's April Fools
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Auntie Anne's Social 2018
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Auntie Anne's Social 2018
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hello.
KERRIE HECKEL, ART DIRECTOR
KERRIE HECKEL, ART DIRECTOR

auntie anne's
Recline-To-Dine Chair
Auntie Anne's wanted to launch their new mobile ordering experience with a buzzy activation. To celebrate getting pretzels at home we built a recliner that automatically delivers pretzels to wherever you're already sitting. Then, we let fans test it for real and captured footage to turn into social content.





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