Over 3.5 million people in Indonesia are blinded by extremely curable Cataracts.
A Ray Ban line designed by Indonesian artists, and inspired by Indonesia's unique culture and scenery makes donating easy. Glasses are sold online, where fans can also directly donate to fund surgeries.
In-store, virtual reality stations are set up to immerse customers in the beauty of Indonesia. As the experience progresses the view blurs and eventually diminishes completely to mimic the effect of cataracts.