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We’ve done it! We’ve bottled the essence of Auntie Anne’s. Or... at least that's what we made fans believe on April Fools' Day.

House of A's Essential Pretzel Oils are brought to life through social posts and a microsite dedicated to the faux product. 

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No. 30  A nod to Auntie Anne's 30th birthday year

Is it a dot? Or, is it a minimalist's halo? 

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