Shiner beer printed cans for their pickle flavored seltzers with QR codes, but with no destination in mind. They simply asked us to make a site that was weird and fun and pickle centric.
We took inspiration from early 2000's internet trends, and aimed to create a lo-fi quirky character. We landed on Picklicorn, a single pickle-horned horse created exclusively to bless users' days.
We then turned to our site execution. Following the same early 2000s aesthetic, the only CTA option was to "Drop It" (cuing music, smoke and raining pickles).