When the client work fades and the playlists go full angst, I turn to game dev. I’ve been learning from veterans behind Apex Legends, Diablo, and Halo. Building out worlds where mood meets mechanics. It’s less “hobby,” more “side quest with lore drops.”
Skin that glows, guaranteed.
Shane Heckel
Denver-based brand designer turning chaos into clarity and pixels into punchlines. I build loud, scroll-stopping visual identities for product-based businesses that want to be felt before they’re understood. Think bold outlines, high-contrast palettes, and enough edge to cut through the noise.
Proficient in: Brand Strategy & Brand Design
What object in my apartment could secretly be packaging inspo?
My collector’s edition Cyberpunk 2077 crate. It unfolds like a dystopian puzzle box. Every panel unlocks a surprise that perfectly syncs with the brand’s chaotic, neon-drenched universe. Peak nerd. Peak design envy.
Brand envy?
Liquid Death. The chaos. The irreverence. The way it makes hydration feel like a punk show in a can. It proves a brand doesn’t have to whisper. It can scream, swear, and still sell out shelves. That level of commitment to tone? That’s the bar.
